Caroline Criado Perez

Caroline Criado Perez is a British author, journalist, and feminist campaigner known for her work highlighting gender inequality in data, design, and public policy. She first gained widespread attention for successful campaigns to keep a woman's image on Bank of England banknotes and to install a statue of suffragist Millicent Fawcett in Parliament Square, becoming a prominent voice in British public discourse on gender representation.

Her book Invisible Women: Data Bias in a World Designed for Men (2019) became an international bestseller and won the Royal Society Science Book Prize. Drawing on research from medicine, urban planning, technology, and the workplace, Criado Perez argues that a 'gender data gap' — the persistent collection of data based on a male default — leads to products, policies, and systems that fail to account for women's bodies and lives, with consequences ranging from car safety design to medical misdiagnosis.

Criado Perez's work has been influential in shaping public conversations about data, design, and equity, and she continues to write and speak on issues at the intersection of technology, policy, and gender.