David Mead

David Mead is a co-author, with Simon Sinek and Peter Docker, of Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team, a workbook that turns Sinek's "Start With Why" framework into a step-by-step process for individuals and organizations to articulate their own sense of purpose.

The book provides exercises and facilitation guidance for teams seeking to define a shared "why" — the underlying motivation behind their work — building on the ideas popularized in Sinek's earlier books.